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Press Release	Press Media

Traditionally menswear's influence is rooted in military, work, and outdoor utility wear. These are garments that were created with a specific purpose in mind; for battle, for specialty tasks, for survival in harsh conditions. What if this purpose was reinterpreted within oneself? The concept of CONTRARY DEPT is reinterpreted and reconstructed utility wear. Dismantling things once and freely reconstructing with a sense of what is consider important. What would practical and useful look like in this era?

Dissertation

VISVIM GENERAL STORE / VISVIM GALLERY

2022.10.25

VISVIM GENERAL STORE / VISVIM GALLERY, visvim's newest store which opened in the Naka-Meguro area of Tokyo, in July 2022, is filled with the work of various artisans who have dedicated their lives to their craft-beginning with the Japanese garden, the tin pedestals and countertop, along with the stencil-dyed (katazurizome) fusuma sliding screens. A follow up to his work at WMV VISVIM TOKYO, Hiroki Nakamura was responsible for the design direction of the new store. We hope you'll come visit the store to witness and experience the incredible handiwork of these master craftspeople to better understand its profound charm, which is something that is in alignment with the philosophy towards product creation that we try and uphold at visvim.

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#contrarydept #indigocampingtrailer #littlecloudcoffee #nakameguro #peerless #subsequence #visvim #visvimgeneralstore #wmv

CONTRARY DEPT

2022.07.12

In order to maintain attention towards creativity, it's important to ensure we don't become stuck in patterns. To that end, one must always work on breaking stereotypes.

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#contrarydept #contrarywarriors

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