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Press Release	Press Media

Many menswear products are rooted in military, work, and outdoor pieces otherwise known as utility wear, but what does “practical” mean in this day and age?
The concept of CONTRARY DEPT is reinterpreted and reconstructed utility wear. Deconstructing things once and freely creating while prioritizing the feelings we have now.

Dissertation

VISVIM GENERAL STORE / VISVIM GALLERY

2022.10.25

VISVIM GENERAL STORE / VISVIM GALLERY, visvim's newest store which opened in the Naka-Meguro area of Tokyo, in July 2022, is filled with the work of various artisans who have dedicated their lives to their craft-beginning with the Japanese garden, the tin pedestals and countertop, along with the stencil-dyed (katazurizome) fusuma sliding screens. A follow up to his work at WMV VISVIM TOKYO, Hiroki Nakamura was responsible for the design direction of the new store. We hope you'll come visit the store to witness and experience the incredible handiwork of these master craftspeople to better understand its profound charm, which is something that is in alignment with the philosophy towards product creation that we try and uphold at visvim.

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#contrarydept #indigocampingtrailer #littlecloudcoffee #nakameguro #peerless #subsequence #visvim #visvimgeneralstore #wmv

CONTRARY DEPT

2022.07.12

In order to maintain attention towards creativity, it's important to ensure we don't become stuck in patterns. To that end, one must always work on breaking stereotypes.

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#contrarydept #contrarywarriors

Dissertation Top