20th Century manufacturing focused on mass production of uniform things and opened the door to a new era. Launched in 2013, an extension of visvim conceptually, F.I.L. Indigo Camping Trailer was initially a project of trial and error; against the mass produced goods already deeply rooted in our world today, how would products be created that possessed the warmth and character found in handcrafted goods? Is there a way to recreate such product with the assistance of modern production techniques?
Products were developed intentionally that could not be 100% controlled: by using natural elements including pure Japanese indigo and traditional mud dyeing techniques from Amami Oshima; incorporating vintage textiles and hand sewn and stitching detail presented a unique charm, and inner beauty that presented new possibilities for the concept of clothing and footwear. F.I.L. Indigo Camping Trailer the store also acts as an experimental playground where one can experience product with a warmth as well as sense the personality of the brand.
VISVIM GENERAL STORE / VISVIM GALLERY
VISVIM GENERAL STORE / VISVIM GALLERY, visvim's newest store which opened in the Naka-Meguro area of Tokyo, in July 2022, is filled with the work of various artisans who have dedicated their lives to their craft-beginning with the Japanese garden, the tin pedestals and countertop, along with the stencil-dyed (katazurizome) fusuma sliding screens. A follow up to his work at WMV VISVIM TOKYO, Hiroki Nakamura was responsible for the design direction of the new store. We hope you'll come visit the store to witness and experience the incredible handiwork of these master craftspeople to better understand its profound charm, which is something that is in alignment with the philosophy towards product creation that we try and uphold at visvim.
Aizome (Natural Indigo Dyeing)
Indigo dyeing, known in Japan as "aizome", is one of the most indicative forms of natural dyeing and has a history of being practiced all over the world since ancient times. Similar to other plant or vegetable-based dyes where the pigment comes from plants, so too does the indigo pigment, which is sourced naturally from Japanese Indigo (Persicaria tinctoria) as well as other plants. However, the process to create the dye itself is vastly different in comparison.