“Making things” in large quantities that are uniform in nature has become more deeply rooted in today’s world, however we wondered how could we create products that possess the “warmth” and “character” found in handcrafted goods?
Through a process of trial and error products were born that were made with Natural Dyes that utilized “Pure Japanese Indigo” (honai-zome) and traditional “Mud Dyeing” (doro-zome) techniques from Amami Oshima, where the outcome could not be controlled 100%. Indigo Camping Trailer is a conceptual brand that creates products with a warmth that conveys the personality of its creator in an experimental manner.
VISVIM GENERAL STORE / VISVIM GALLERY
VISVIM GENERAL STORE / VISVIM GALLERY, visvim's newest store which opened in the Naka-Meguro area of Tokyo, in July 2022, is filled with the work of various artisans who have dedicated their lives to their craft-beginning with the Japanese garden, the tin pedestals and countertop, along with the stencil-dyed (katazurizome) fusuma sliding screens. A follow up to his work at WMV VISVIM TOKYO, Hiroki Nakamura was responsible for the design direction of the new store. We hope you'll come visit the store to witness and experience the incredible handiwork of these master craftspeople to better understand its profound charm, which is something that is in alignment with the philosophy towards product creation that we try and uphold at visvim.
Aizome (Natural Indigo Dyeing)
Indigo dyeing, known in Japan as "aizome", is one of the most indicative forms of natural dyeing and has a history of being practiced all over the world since ancient times. Similar to other plant or vegetable-based dyes where the pigment comes from plants, so too does the indigo pigment, which is sourced naturally from Japanese Indigo (Persicaria tinctoria) as well as other plants. However, the process to create the dye itself is vastly different in comparison.