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visvim WMV F.I.L INDIGO CAMPING TRAILER little cloud coffee CONTRARY DEPT

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Indigo Camping Trailer

20th Century manufacturing focused on mass production of uniform things and opened the door to a new era. Launched in 2013, an extension of visvim conceptually, F.I.L. Indigo Camping Trailer was initially a project of trial and error; against the mass produced goods already deeply rooted in our world today, how would products be created that possessed the warmth and character found in handcrafted goods? Is there a way to recreate such product with the assistance of modern production techniques?

Products were developed intentionally that could not be 100% controlled: by using natural elements including pure Japanese indigo and traditional mud dyeing techniques from Amami Oshima; incorporating vintage textiles and hand sewn and stitching detail presented a unique charm, and inner beauty that presented new possibilities for the concept of clothing and footwear. F.I.L. Indigo Camping Trailer the store also acts as an experimental playground where one can experience product with a warmth as well as sense the personality of the brand.

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VISVIM GENERAL STORE / VISVIM GALLERY

VISVIM GENERAL STORE / VISVIM GALLERY

1-22-11 Aobadai, Meguro-ku, Tokyo 153-0042

+81 (0)3 6452 4772

11:00-20:00

*Tax refund for nonresident customers

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