VISVIM HARMONIOUS PROCESS

Dates: 9/3 (WED) - 9/16 (TUE)

Hours: 10:00 - 20:00

Location: Isetan Shinjuku Men's Building 1F "The stage"

A special exhibition in commemoration of the 25^th anniversary of the establishment of the brand called "VISVIM HARMONIOUS PROCESS" hosted by visvim will showcase one of their unique processes for creating products.  The event will exhibit elements from this process and also have special exclusive items for sale.  The focus of this exhibition will revolve around "Mud dyeing" a natural dyeing method that has been passed down for generations on Amami Oshima in Kagoshima Prefecture.  Through the exhibits and products, we will introduce details of the dyeing techniques alongside their great appeal.  This process is well known as a traditional craft, and one of its historical applications is the renowned Oshima Tsumugi.  A limited booklet created especially for this exhibition titled, "Addendum to the Dissertation / Doro-Zome (Mud-Dyeing)" (16 pages / Full Color / B5 Size / Saddle Stitched Binding) will be passed out at the event venue for people who are in attendance. ＊  We hope you will drop in for a visit.

＊Quantities are limited and will only be distributed while supplies last.

The following is printed in the booklet"Addendum to the Dissertation / Doro-Zome (Mud-Dyeing)"

It has already been more than ten years since we first started incorporating mud dyeing.  Although it may seem like we are simply just doing the same thing repeatedly, we are actually always making small adjustments and modifications to our process whenever we utilize this technique and through much trial and error, we have been able to expand the possibilities that "mud dyeing" possesses as a dyeing and finishing technique.  Instead of just dyeing fabrics a brown or black hue, we have discovered and refined a use for "mud dye" that nobody ever knew in the history of this technique that allows for creation of an expression that adds a subtle texture to products made with synthetic fibers such as nylon. 

To achieve such new discovery, it becomes essential not only to respect traditions that have been passed down, but to also have an understanding and cooperation from craftspeople who are willing to take on new challenges.  In Japan there are still a handful of handicraft techniques that remain preserved, which uphold a more traditional craftsmanship, perhaps its due to a long-lasting culture surrounding kimonos.  We believe one of our missions when creating new products is to transform that historical appeal into something that is more appropriate for use today by connecting the past with the desires of our current market. 

Dissertation : VISVIM HARMONIOUS PROCESS

press contact: contact@visvim.tv