little cloud coffee
I love coffee. I drink coffee every day. Everywhere I go - New York, LA, Paris - I've got my favorite coffee shop, and I just wanted to make something that I'd like to drink on a daily basis.
I love coffee. I drink coffee every day. Everywhere I go - New York, LA, Paris - I've got my favorite coffee shop, and I just wanted to make something that I'd like to drink on a daily basis. I never learned how to blend or roast coffee beans, but I found a great coffee roaster who has been studying coffee all over the world for over 20 years. I regularly work with artisans and craftsmen to make clothing, so it was a natural transition for me to work with someone dedicated to pushing the boundaries of what is possible with coffee. My role in this project was to oversee the development of the coffee beans, and make sure that the end product was true to the visvim concept.
When it comes to coffee I am a total amateur, but at the end of the day it was important for me to listen to my heart and be able to say, "I would like to drink this." We went through so many tasting sessions, and some of the blends I really enjoyed, while others were just not for me. Like I said, I really had to listen to my heart in order to decide on a blend that I believed would satisfy my clients.
Developing the coffee beans was not so different from designing a clothing collection. I make clothes that I actually like and want to wear every single day, and I approached coffee the same way. If I, for some reason, decided that it would be ok to make coffee that I wouldn't even want to drink every day, it wouldn't be consistent with the philosophy I've worked so hard to build with visvim. I think the coffee that we finally came up with is great, and is something I look forward to drinking every day.